Digital Marketing Specialist (m/f/d)

Responsibilities

• Develop and execute integrated digital marketing campaigns supporting business objectives, product launches, demand generation, and customer engagement initiatives.
• Manage and optimize digital communication channels, including social media and other digital touchpoints .
• Create, edit, coordinate, and publish engaging graphic, visual, and video content tailored to different digital channels and audiences, ensuring consistency with brand guidelines and business priorities.
• Monitor, analyze, and report on digital marketing performance and KPIs , translating data into actionable insights and recommendations to improve engagement, lead generation, conversion, and overall campaign effectiveness.
• Plan and execute email marketing/DEM campaigns, marketing automation, lead generation, and lead nurturing activities .
• Create, update, and optimize landing pages and website content , ensuring an effective and consistent digital customer experience.
• Collaborate with Product Management, Regional Marketing, Sales, and external agencies to coordinate digital initiatives and ensure consistency of messaging across channels and markets.
• Support effective project management, content governance, and digital workflows , leveraging collaboration and project management tools to enhance efficiency, coordination, and scalability.
• Explore and apply Artificial Intelligence tools, AI-powered workflows, and AI agents to enhance content creation, process automation, campaign execution, data analysis, and overall marketing productivity.
• Contribute to the continuous improvement of Bruker’s digital presence, website performance, user experience, and online customer interactions.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• Minimum 2 years of hands-on experience in digital marketing, digital communications, or a related field .
• Proven experience in social media management and paid social advertising , preferably including hands-on experience with Meta Ads .
• Strong hands-on experience in digital content creation , including graphics and video, with proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator . Experience with CapCut or similar video editing tools is considered an advantage.
• Strong understanding of digital marketing metrics and KPIs , with the ability to analyze campaign performance, prepare reports, interpret results, and turn data into actionable recommendations.
• Experience with email marketing/DEM, marketing automation, lead generation, and lead nurturing platforms , preferably Marketo, or similar solutions .
• Experience in creating and managing landing pages and website content using CMS platforms such as WordPress , combined with basic knowledge of HTML, CSS, and/or JavaScript .
• Familiarity with project management, content management, and collaboration tools such as Asana and SharePoint .
• Familiarity with Artificial Intelligence tools and technologies, including Microsoft Copilot, AI-enabled workflows, and AI agents , and an interest in applying AI to content creation, automation, analytics, and marketing productivity.
• Strong project management, organizational, and prioritization skills , with the ability to manage multiple projects and deadlines in a dynamic environment.