Digital Marketing Specialist

Responsibilities

• Plan, create, and publish social media content across TikTok, Instagram, YouTube, Pinterest, and other platforms to support brand growth and product launches.
• Manage and optimize paid advertising campaigns on Meta, TikTok, Google, YouTube, or other advertising platforms, including audience targeting, creative development, budgeting, and performance optimization.
• Track and report key marketing metrics, including ROAS, CPA, CTR, conversion rate, and engagement, and use data to improve campaign performance.
• Organize marketing assets and assist with photo and video shoots, content selection, and basic editing. Write engaging captions aligned with brand voice and campaign goals.
• Research industry trends, competitors, and audience insights to develop content and advertising ideas that increase brand awareness, engagement, and conversions.
• Collaborate with creative, design, and e-commerce teams to support promotions, seasonal campaigns, product launches, and other growth initiatives.

Requirements

• Familiarity with major social media platforms, including TikTok, Instagram, and Facebook.
• Experience managing social media advertising campaigns on at least one advertising platform.
• Strong copywriting skills, creativity, and awareness of current social media trends.
• Self-motivated, responsible, detail-oriented, and able to manage multiple projects.

Preferred

• Fashion, apparel, or e-commerce experience preferred.
• Portfolio or examples of previous social media, content creation, or advertising work preferred.

Benefits

• Company-sponsored 401(k) plan with employer matching contributions of up to 3%, subject to plan terms
• Medical insurance
• Paid time off (PTO)
• Paid sick leave in accordance with applicable California law
• Birthday benefits
• Opportunities for professional growth and career advancement