Responsibilities

• Execute and optimize SCO’s digital marketing initiatives, campaigns and strategies:
• - Manage and publish digital content across McKesson enterprise channels, leveraging content developed in collaboration with marketing lead and business teams
• - Leverage key channels (website, company intranet, SharePoint, email, etc.) to deliver a compelling story to targeted audiences and stakeholders
• - Develop and refine digital content to align with SCO’s value proposition, brand voice, writing style and channel standards
• - Optimize digital marketing content and platforms for consistency, accessibility, quality and overall user experience
• - Partner with digital enablement teams to track analytics and improve content performance and engagement over time
• - Regularly review and edit/update content across channels for accuracy, clarity and alignment
• Work collaboratively to develop and deliver high-impact content and collateral that is visually appealing and consistent with McKesson brand guidelines to be used across various channels:
• - Develop and publish messages and tools including digital/web content, landing pages, microsites, business detail pages within the broader McKesson website
• - Evaluate organization imperatives and priorities to determine optimal channels, placement and deliverables to reach target audiences and drive the SCO value narrative and marketing strategy

Requirements

• Degree or equivalent and typically requires 4+ years of relevant experience.
• Education
• Bachelor’s degree in marketing, communications, content strategy or related field, or equivalent experience
• Critical Skills
• 4+ years experience in marketing, communications, content strategy or digital marketing
• Clear, concise writing with strong editing discipline (preferably comfortable with AP style)
• Experience creating content for digital channels and campaigns
• Strong stakeholder management and collaboration skills
• Ability to manage multiple projects and timelines at once
• Additional Knowledge & Skills