Digital Marketing Specialist

Responsibilities

• Coordinate and execute integrated digital marketing campaigns across email, web, social, and paid channels
• Support demand and lead generation, including audience segmentation, campaign builds, and lead routing
• Track, analyze, and report on campaign performance and marketing KPIs
• Administer core marketing platforms (CRM, email/marketing automation, project management, video hosting, website)
• Serve as the main point of contact for our external web development team
• Organize and maintain our digital asset library and video libraries
• Publish and maintain website content, monitor site health, and support SEO efforts
• Edit video content and create graphics/marketing collateral for campaigns
• Build and deploy email campaigns

Requirements

• 1–2 years of experience in digital marketing, marketing communications, or a related field
• Experience managing website content and email marketing campaigns/automations, including segmentation and reporting
• Familiarity with GA4, Google Ads/PPC/SEO best practices, and using data to optimize performance
• Proficiency with Microsoft Office 365 and Dropbox
• Experience with at least one CRM, email platform, or project management tool
• Basic graphic design and video editing skills
• Strong organization, communication skills, and a genuine willingness to learn

Preferred

• Hands-on experience with Salesforce, Spotler, HubSpot, Mailchimp, Monday.com, or Adobe Creative Suite
• Experience with a CMS such as WordPress
• Certifications: Google Analytics (GA4), Meta Certified Digital Marketing Associate, Google Ads Search, or Salesforce Marketing Cloud Email Specialist