Responsibilities

• Develop, implement, and manage digital marketing campaigns across search and social (Google, Facebook, YouTube) that promote company’s products
• Implement Amazon advertising activities
• Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze PPC initiatives and campaigns
• Define and manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Implement all content activities for the organization’s website
• Write informative search engine optimized copy

Requirements

• MUST have EXCELLENT writing/editing skills and an eye for grammar
• Experience using web-based content management
• Working knowledge of writing for search engine optimization
• Must demonstrate the ability to complete multiple tasks accurately, while consistently meeting deadlines, effectively and efficiently
• Ability to work effectively under pressure and to handle a heavy work load
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Have a solid understanding and interest in modern web layout and trends, and always looking to create designs that are one step ahead of the curve
• MUST be legally permitted to work in the United States
• College Degree in one of these fields: Marketing, Communications, Website Marketing or Related Digital Field of Study
• Minimum 3 to 5 years of experience in a website content/strategy/digital advertising role

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan