Digital Marketing Specialist

Responsibilities

• Own paid campaigns across LinkedIn, Meta, Google Ads, and other paid channels.
• Run campaigns supporting division business development, enterprise initiatives, and recruiting.
• Partner with the Director of Marketing and VP of Human Resources to define campaign needs, messaging, goals, and priorities.
• Work with Marketing Specialists on content and direction for division campaigns.
• Manage audience targeting and campaign spend within established budgets.
• Manage paid promotion of organic social content and job postings, including content identified for additional promotion.
• Own SEO for the KE website, including keyword research, on-page optimization, and search performance across division, service, and careers pages.
• Provide SEO recommendations for new and existing website content.
• Coordinate paid and organic search strategies so keywords, landing pages, and Google Ads campaigns work together.
• Maintain Google Search Console and Google Business Profile listings for KE locations.

Requirements

• 5–7+ years of digital marketing experience, with expertise in paid media across LinkedIn, Meta, and Google Ads, along with SEO, keyword research, on-page optimization, and search performance reporting
• Experience with Google Analytics, Google Search Console, and Google Tag Manager
• Experience managing multiple campaign budgets simultaneously
• Experience setting campaign KPIs and reporting ROI to leadership
• Working proficiency in Adobe Photoshop, Illustrator, and InDesign, or Figma
• A portfolio demonstrating campaign results, SEO results, and self-produced ad creative
• Ability to manage multiple campaigns, projects, and deadlines with limited day-to-day direction
• Strong written and verbal communication skills
• Proficiency with Microsoft Office Suite
• Valid driver's license

Preferred

• Motion graphics experience for digital advertising preferred
• Experience with SEO platforms such as Semrush, Ahrefs, or Moz preferred
• Local SEO experience supporting a multi-location business preferred
• Experience with website content management systems and technical SEO preferred
• Experience with platform conversion tracking preferred
• B2B, industrial, or construction marketing experience preferred
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience preferred

Benefits

• 100% employer-paid health and dental coverage for employees
• HSA contributions to support your medical expenses
• Company-paid life insurance and disability coverage
• 401(k) with competitive company match
• Performance-based incentives
• Paid weekly with competitive wages
• PTO, six paid holidays, and education reimbursement
• Exclusive employee discounts through Working Advantage