Responsibilities

• Develop and execute digital marketing strategies across web, search, social, email, and paid advertising.
• Manage and optimize Journey Group's website, SEO/SEM initiatives, and user experience.
• Plan and oversee paid digital campaigns to support brand awareness, lead generation, and recruiting.
• Analyze campaign performance using Google Analytics and other reporting tools, providing recommendations for continuous improvement.
• Create and manage email marketing campaigns, audience segmentation, and performance reporting.
• Partner with Human Resources, Business Development, and Operations to support company initiatives through digital marketing.
• Stay current on digital marketing trends, emerging tools, and industry best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of professional digital marketing experience.
• Experience managing websites, paid digital advertising, SEO/SEM, social media, and email marketing campaigns.
• Proficiency with Google Ads, Google Analytics, Meta Business Suite, SEO/SEM tools, and email marketing platforms.
• Experience with CRM systems and marketing automation tools.
• Strong analytical, project management, and organizational skills.
• Excellent written communication and content creation abilities.
• A familiarity with Canva, Adobe Creative Suite, and project management software such as Monday.com is preferred.
• B2B marketing experience required; construction or AEC industry experience is a plus.

Preferred

• Familiarity with Canva, Adobe Creative Suite, and project management software such as Monday.com is preferred.
• B2B marketing experience required; construction or AEC industry experience is a plus.

Benefits

• At Journey Group, we offer a variety of different perks and benefits.
• We offer competitive pay, annual review with pay increase opportunity, annual bonus, and Spanish/English bilingual premium pay.
• Our comprehensive benefits package includes medical, dental, vision, 401k with a company match, flex spending account, health savings account with a company match, short term disability, employer paid long term disability, along with a wellness program.
• We want our employees to maintain a work life balance, so we offer paid time off, 8 paid holidays, and paid parental leave.
• As a Digital Marketing Specialist, you will be eligible for a cell phone allowance and clothing allowance.