Honeywell Aerospace

Digital Marketing Specialist II (Paid Media)

Norcross, GA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own paid campaigns end to end with a focus on demand gen and ROI, while aligning with brand and social messaging to keep creative effective. Manage budgets and pacing, translate performance metrics into improvements, and monitor social interactions to protect brand reputation.

  • Own paid campaigns from planning to optimization to hit ROI and demand-gen targets.
  • Align paid with brand and social to ensure cohesive creative and messaging.
  • Monitor budgets, pacing, and performance to maximize efficiency and impact.

Job Description

Responsibilities

  • Develop, launch, and optimize paid campaigns to meet demand gen and ROI goals.
  • Collaborate with marketing and organic social teams to align paid strategies with brand initiatives, and ensure creative assets are effective.
  • Manage daily campaign pacing and budget allocation to ensure maximum efficiency.
  • Analyze campaign performance metrics (ROI, CPC, CPA) to provide actionable insights for improvements.
  • Act as a liaison for the brand, monitoring and responding to comments, direct messages, and supporter inquiries across social channels to enhance brand reputation.
  • Collaborate with cross-functional teams to develop and implement strategies that enhance brand reputation and customer engagement.
  • Provide recommendations based on data to improve content, campaigns, and customer interactions.
  • Stay updated on social media trends and best practices to ensure Honeywell Aerospace remains competitive in the digital landscape.