Responsibilities

• Develop, launch, and optimize paid campaigns to meet demand gen and ROI goals.
• Collaborate with marketing and organic social teams to align paid strategies with brand initiatives, and ensure creative assets are effective.
• Manage daily campaign pacing and budget allocation to ensure maximum efficiency.
• Analyze campaign performance metrics (ROI, CPC, CPA) to provide actionable insights for improvements.
• Act as a liaison for the brand, monitoring and responding to comments, direct messages, and supporter inquiries across social channels to enhance brand reputation.
• Collaborate with cross-functional teams to develop and implement strategies that enhance brand reputation and customer engagement.
• Provide recommendations based on data to improve content, campaigns, and customer interactions.
• Stay updated on social media trends and best practices to ensure Honeywell Aerospace remains competitive in the digital landscape.