Digital Marketing Specialist I (PT-Temporary), CPTN50159MEM

Responsibilities

• As assigned, executes database marketing automation, email, texting, paid social media, search and display advertising campaigns.
• Participates in brainstorming new and creative enrollment growth strategies through digital marketing.
• Stay up-to-date with emerging digital marketing trends and technologies.
• Writes content used in assigned media channels.
• Ensures consistency with content and design standards, and evolve COD's voice and brand.
• Monitors analytics for assigned campaigns and update reports as directed.
• Implements, tests, and deploys new campaigns and automated communication journeys and maintains existing campaigns and journeys.
• Monitors our profiles on College search sites such as Naviance, Hobsons, and Niche.
• Other related duties as assigned.

Requirements

• Minimum associate degree in marketing, digital media, or related field required.
• 1-2 years experience working in digital marketing required.
• Familiarity with HTML, CSS, and SQL development and constraints.

Preferred

• Bachelor's degree in marketing, digital media or a related field preferred.
• Google AdWords, Google Analytics and/or SEO Certifications preferred.
• Higher Education experience preferred.
• Experience with Salesforce Marketing Cloud/Pardot preferred.