Digital Marketing Specialist I

Las Vegas, NV (Unknown)

Salary Not AvailableEntry Level3+ years expFull time

Posted 19 hrs ago

Job Summary

Own and optimize email and SMS campaigns end to end, including content creation, testing, reporting, and stakeholder collaboration.

  • Lead email and SMS campaign execution
  • Coordinate collateral and data with marketing teams
  • Deliver post campaign analysis and reporting

Job Description

Responsibilities

  • Construct email campaigns utilizing enterprise marketing platform.
  • Works with marketing teams to gather collateral, data, and copy.
  • Reviews and ensures that campaigns follow best practice guidelines and adheres to quality checklist.
  • Performs A/B testing and personalization campaigns.
  • Executes upon approval and provide post analysis of email results. Execute Mobile SMS blast and acquisition campaigns.
  • Works with marketing teams to create engaging offer driven messages.
  • Collaborate and execute SMS acquisition campaigns.
  • Ensure best practices are followed.
  • Publish digital website content.
  • Performs content creation for property Websites, online player’s portal and third-party portals.

Requirements

  • Associates or bachelor’s degree in Business, Marketing, or related field.
  • 1-3 years’ experience with email marketing creation and execution.
  • 1-3 years’ experience with website content creation.
  • 0-1-year experience with SMS campaigns.
  • Knowledge of HTML required.
  • Understanding of JavaScript and CSS a plus.
  • Working experience with Adobe Products.
  • Salesforce experience a plus.
  • Knowledge of Google Analytics, Adobe Analytics or related analytics platforms.
  • Must be detail oriented, highly organized, and motivated.

Preferred

  • Understanding of JavaScript and CSS a plus.
  • Salesforce experience a plus.
  • Knowledge of Google Analytics, Adobe Analytics or related analytics platforms.
  • Knowledge of SQL a plus.
Boyd Gaming Corporation logo

Boyd Gaming Corporation

3.5 Glassdoor

Founded in 1975 in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is one of America’s largest and most respected casino entertainment companies. We operate 27 gaming entertainment properties in 11 states, manage a tribal casino in northern California, and own and operate Boyd Interactive, a B2B and B2C online casino gaming business. We have a long and established track record of creating substantial value for our shareholders through our diversified business portfolio, successful growth investments, and ongoing program to return capital to our shareholders.Realizing the essential role our team members play in our success, Boyd is committed to being an employer of choice – creating a unique workplace culture where our 16,000 team members feel welcome, valued and respected. As a result, we have one of the longest-tenured workforces in our industry, with team members averaging nearly 8 years of service with Boyd on a Companywide basis.We also recognize that our success is built upon thriving communities, and we are deeply committed to investing in the well-being of the communities we call home. Through a Companywide initiative called Caring the Boyd Way, Boyd strives to reduce our impact on the environment; enhance the lives of our team members and guests; provide financial support to non-profit organizations serving our communities; and uphold good corporate governance.We are proud to have been recognized as an industry leader by numerous national publications, including Time magazine’s “America’s Best Companies” and Newsweek’s “America’s Most Responsible Companies,” “Most Trustworthy Companies in America” and “America’s Most Charitable Companies.” Building on our 51-year legacy, we look forward to further success and growth in the years ahead, as we continue to create shareholder value while positively impacting our stakeholders and the communities we call home.

Founded in 1975
Las Vegas, Nevada, USA
7.2K employees (656 in marketing)
0% recommend to a friend

Marketing Team

Marketing Team Size
467 (7% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$2.7B
Last Raise
$2.7B
Post IPO Debt

Funding History

  • Jan 2026
    Post IPO Debt • $2.7B

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$49.7K
Traffic Source Mix
Search
37%
Direct
49.2%
Referral
8.1%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~7.2K

Recent News

Boyd Gaming Corporation logo

Digital Marketing Specialist I

Boyd Gaming Corporation · Las Vegas, NV · Unknown