Digital Marketing Specialist

Responsibilities

• Develop and execute digital marketing strategies to support company objectives, including sales growth and community engagement.
• Create and manage content across social media, email, website, and online advertising platforms.
• Monitor performance metrics, prepare reports, and make data-driven recommendations to optimize campaigns.
• Maintain the company website with timely updates on products, promotions, and events.
• Ensure consistent brand messaging across all digital platforms.
• Research digital trends, competitor activity, and emerging tools to strengthen company presence.
• Collaborate with merchandising team to align digital marketing efforts with in-store promotions and seasonal initiatives.
• Collaborate with leadership to ensure marketing strategies support broader business objectives.
• Engage in interviewing and working with store associates, customers, and community members to gather content, testimonials, and stories that support digital campaigns. Demonstrates ethical conduct and maintains credibility.
• Safety and Security

Requirements

• Bachelor7s degree in Business, Marketing, Communications, or related field preferred or a minimum of 3+ years of professional experience in digital marketing or a related field in lieu of a bachelors deg
• Demonstrated ability to manage campaigns independently and present results to leadership.
• Strong knowledge of social media management, email marketing, SEO/SEM, and digital analytics.
• Proficiency with tools such as Google Analytics, Meta Ads Manager, and website content management systems.
• Excellent written, visual, and verbal communication skills.
• Strong organizational skills with the ability to balance multiple priorities and deadlines.