Digital Marketing Specialist

Responsibilities

• Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic to our website.
• Manage and optimise pay-per-click (PPC) campaigns across various platforms to maximise return on investment.
• Create and curate engaging content for our social media channels, ensuring consistency with our brand voice.
• Analyse and report on digital marketing performance metrics, making data-driven recommendations for improvement.
• Collaborate with cross-functional teams to integrate marketing efforts and support overall business objectives.
• Stay up-to-date with the latest trends and best practices in digital marketing and apply them to enhance our strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools such as Google Analytics, SEO tools, and social media platforms.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred

• Experience with email marketing and automation tools.
• Knowledge of graphic design software such as Adobe Creative Suite.
• Familiarity with content management systems (CMS).