Digital Marketing Specialist

Responsibilities

• Social media: Manage and schedule posts across Facebook, Instagram, YouTube, and potentially TikTok, adapting content for each platform.
• Audience targeting: Identify and reach potential new audiences, including younger arts and music enthusiasts, using organic and paid digital marketing.
• Digital advertising: Plan and manage modest Meta and Google advertising campaigns, monitor performance, and optimize results.
• Email marketing: Prepare and distribute promotional campaigns, manage mailing lists, and develop effective audience segmentation.
• Website: Maintain and update promotional content, optimize event pages, and coordinate basic search-engine optimization.
• Analytics: Track engagement, website traffic, email performance, advertising results, and ticket-sale conversions where data is available.
• Campaign coordination: Maintain a marketing calendar, manage deadlines, and help ensure that campaigns are executed consistently and on time.
• Client communication: Participate in occasional planning meetings and represent Gotham Studios professionally.

Requirements

• At least 2–3 years of practical digital marketing experience, including hands-on campaign execution.
• Proficiency with Meta Business Suite, digital advertising tools, email marketing platforms, and basic analytics.
• Experience targeting audiences and evaluating campaign effectiveness.
• Familiarity with website content management and practical SEO.
• Strong organizational skills, responsiveness, and the ability to work independently.
• Excellent communication skills and confidence participating in client meetings.

Preferred

• Experience marketing performing arts, music, cultural organizations, or nonprofits is highly desirable.
• Basic video production skills are welcome but not required.