Digital Marketing Specialist

Responsibilities

• Maintain weekly and monthly campaign calendars; coordinate deadlines, content priorities, and missing assets.
• Write captions and calls to action; schedule posts and assemble Stories for Instagram, Facebook, and TikTok. Repurpose suitable content for YouTube and LinkedIn.
• Monitor comments and messages, engage with our audience, and route inquiries to sales.
• Build, monitor, test, and optimize Meta advertising within approved budgets.
• Draft, prepare, test, and send approximately eight marketing emails and one SMS campaign per month, with initial guidance from ownership on program details and brand voice.
• Maintain audience segments, contact lists, and reusable email/SMS templates.
• Organize the Dropbox content library and track opportunities to reuse existing assets.
• Make routine Wix Studio updates to program pages, landing pages, pricing, and promotions; maintain basic SEO and test forms and lead routing. Prioritize improvements within available capacity.
• Maintain both Google Business Profiles, including business information, updates, and coordinated review responses.
• Review marketing results and recommend improvements.

Requirements

• Hands-on Meta advertising experience, particularly lead generation.
• Strong writing that resonates with athletes and communicates clearly with parents.
• Understanding of athlete development, seasonal training needs, and how families evaluate training programs.
• Reliable organization, attention to detail, and follow-through.
• Experience with social publishing, email campaigns, and basic website updates.
• Ability to interpret results and make practical adjustments.
• Familiarity with Wix Studio, Loomly, and Dropbox—or the ability to learn comparable tools quickly.

Benefits

• Flexible schedule