Marketing Specialist

Responsibilities

• The Marketing Coordinator supports the planning, development, and execution of integrated marketing and communications initiatives to enhance brand awareness, drive guest engagement, and support business objectives. This role serves as a key liaison between internal stakeholders and external advertising partners, coordinating marketing campaigns across digital, social media, email, and traditional channels. The Marketing Coordinator helps ensure brand consistency across all marketing efforts while identifying opportunities to expand audience reach, strengthen guest relationships, and support promotional and event-driven initiatives.
• - Coordinate and manage marketing projects with external advertising agencies, ensuring deliverables are completed on time, within scope, and aligned with organizational objectives and brand standards.
• - Collaborate with Digital Marketing Manager to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• - Bilingual (English/Spanish) copywriting and proofreading for promotional materials, social media, email campaigns, and website content.
• - Work closely with the database team on the planning and execution of all email marketing campaign strategies to support promotions, events, new games, and special offers.
• - Manage and update the department's social media calendar.
• - Coordinate campaign execution across email, paid social, and organic social channels.
• - Create relevant, unique, and engaging content for our social media platforms including Facebook and Instagram.
• - Create marketing materials such as flyers, brochures, business cards, event signage, and promotional posters using design tools (e.g., Adobe Creative Suite)
• - Monitor all social media channels for guest feedback daily and respond in a timely manner.

Requirements

• Bilingual fluency in English and Spanish (reading, writing, and speaking) is required.
• Excellent oral and written communication skills.
• High level of professionalism with the ability to react well under pressure.
• Adherence to Code of Conduct and all Calder Casino policies and procedures.
• Maintain and promote our business strategy.
• Maintain an open-door policy for Team Members to allow open communication.
• Demonstrated ability to provide exceptional guest service, build positive relationships, and effectively resolve concerns to ensure a superior guest experience.
• Ability to work in a fast-paced environment and interact with internal departments.
• Ability to exercise sound business judgment and generate effective solutions quickly as necessary.
• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations, or a related field preferred. A combination of relevant education and at least two years of professional experience in marketing, communications, public relations, or a related field will also be considered.

Benefits

• Calder Casino offers a comprehensive and competitive benefits package and other perks for eligible Team Members including but not limited to: Paid Time Off, 401K, Medical, Dental, Vision, Life, STD, LTD, Employee Stock Purchase Plan, Tuition Reimbursement, Team Member exclusive discounts, and more!