Digital Marketing Specialist at Flexible Lifeline Systems, Inc. | Houston, TX | $65K/yr – $75K/yr

Flexible Lifeline Systems, Inc.

Digital Marketing Specialist

Houston, TX (On-site)

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEM, SEO and LLM optimization to drive MQLs and SQLs for a B2B hardware/service brand, with KPI reporting and cross-functional website support.

Lead and scale paid search within an integrated and standalone marketing program, focused on ROI-driven expansion.
Own top-10 keyword rankings and AI-driven content alignment for answer engines, with content audits and link-building across traditional and generative search.
Drive lead generation through SEM, SEO and AEO while coordinating KPI reporting and cross-team collaboration using WordPress and CRM tools.

Job Description

Leader - lead, coordinate, monitor and assist in the implementation of marketing initiatives
SEM – Lead , Develop, implement, and then expand (based on ROI) a paid search program. The SEM strategy is expected to be a component of a larger integrated marketing campaign as well as to be a standalone and ongoing program.
SEO & LLM Optimization – Lead the development and execution of strategies to increase top-10 keyword rankings and brand visibility within AI-generated responses (LLM Optimization). This includes auditing content for "answer engine" compatibility, optimizing for search volume, and managing inbound/outbound linking to build authority across traditional and generative search platforms.
Website Editing and Content Creation – While the role is intended to focus on SEM, SEO and LLM we are looking for someone with broader experience and the ability to get involved in supporting website development and edits and other ad-hoc digital marketing areas as needed.
Lead Generation – It is expected that SEM, SEO and AEO will be a primary driver of generating MQLs and SQLs. The Specialist will be responsible for implementing tactical plans to deliver the maximum number of quality leads that convert to sales funnel opportunities and revenue.
Tactic level expertise – This role will be the subject matter expert for SEM, SEO, AEO website maintenance and development. Experienced in preparing monthly, quarterly and yearly KPI reports on digital marketing efforts
B2B - Ability to work with SEM & SEO within a B2B marketing environment
Solutions Driven - Experience for brands with a solution based go to market strategy that includes some type of high value technical hardware/equipment + service with a sector/industry concentration.
Martech familiarity . Comfortable working with Tracking Data Analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.
Results Driven -Demonstrated capability building, backed by results – As part of the interview process, candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.

Flexible Lifeline Systems, Inc.

Fall Protection ServicesDesign & ConsultationOur trained fall protection specialists will visit your facility to identify fall hazards and determine your site-specific fall protection requirementsEngineeringOur professional engineering staff will work hand-in-hand with our customers to design the systems to ensure compliance with local and federal regulations and manufacturers critical specifications and design criteria.FabricationOur in-house fabrication facility and quality assurance programs ensure strict adherence to procedures and specifications and full material traceability thus guaranteeing a quality product to the end user.InstallationFlexible Lifeline Systems offers a full range of installation options allowing the customer the flexibility to tailor the installation of the fall protection systems specifically to their individual requirements from supervision to full turnkey construction and project management.CertificationEach system is certified for use and comes complete with a Use, Care and Maintenance Manual. The manual is a comprehensive document containing the serial numbers of each individual component used in your system and the certificates of installation and testing. Annual recertification programs are also available to ensure continuous compliance with all local and federal regulations.TrainingA sound working knowledge of the system is the key to increased safety and productivity. A formal training program will be held at your facility ensuring correct use of the systems thereby increasing worker safety, comfort and productivity. The need for continuing training and retraining is easily met by using our Maintenance Manual.

Founded in 1996

Houston, Texas, USA

63 employees (11 in marketing)

www.fall-arrest.com