Digital Marketing Specialist (Email focus) REMOTE

Omaha, NE (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the hands-on email and SMS marketing engine, from setup to optimization, while coordinating planning and CRM segmentation and acting as InsiderOne SME; also deploy paid campaigns and report on program metrics.

  • Email and lifecycle: Create, automate, test, and optimize targeted journeys and content across channels.
  • Platform and data: Grow lists, build segments, and maintain InsiderOne best practices for deliverability and compliance.
  • Campaign deployment and reporting: Plan calendars, deploy tactics, and track metrics with weekly performance updates.

Job Description

Responsibilities

  • Own execution related to all electronic marketing communications (e-mail, SMS, etc.), including timely set-up, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
  • Use planning calendars, leverage workflow tools and collaborate with teammates to deploy marketing tactics that provide a consistent brand experience
  • Maintain a growing email and SMS database and create custom segments for targeted sends
  • Create, measure and optimize automated and triggered campaigns and customer journeys
  • Participate in briefing process with teammates for email, SMS & other digital marketing assets
  • Serve as company Subject Matter Expert for InsiderOne (email platform) best practices
  • Deploy creative and paid campaigns through social media advertising, search engine marketing, streaming TV, and other networks where required
  • Track relevant key metrics and prepare weekly reports to measure success of the programs
  • Assist in the creation and deployment of landing pages, forms and other web experiences as required
  • May serve as a point of contact for external partners