Responsibilities

• Develop and execute integrated digital marketing campaigns utilizing tools such as Google Ads, Facebook Advertising, and marketing automation platforms to boost brand visibility and sales.
• Manage and optimize e-commerce platforms, including website management through WordPress and content management systems, ensuring a seamless user experience.
• Conduct keyword research using SEO tools to improve organic search rankings and implement on-page SEO strategies aligned with current best practices.
• Create compelling content for websites, social media channels, email marketing campaigns, and digital ads that resonate with target audiences.
• Analyze web analytics data using Google Analytics, Google Tag Manager, and other reporting tools to monitor performance metrics and generate actionable insights.
• Implement conversion optimization techniques through A/B testing, landing page enhancements, and user experience improvements to maximize ROI on paid advertising campaigns.
• Oversee social media management by planning, executing, and analyzing social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), paid search marketing (Google AdWords), social media advertising campaigns, and web analytics reporting.
• Proficiency in SEO tools, Google Analytics, Google Ads, Facebook Advertising Manager, Adobe Creative Suite (Photoshop, Illustrator), and Adobe Photoshop for content creation.
• Technical skills including HTML, CSS, JavaScript basics, website management on WordPress or similar CMS platforms, and familiarity with marketing automation tools.
• Experience managing e-commerce platforms with knowledge of product listing optimization and user experience enhancements.
• Strong analytical skills with the ability to interpret data from web analytics reports to inform strategy adjustments.
• Excellent communication skills for creating engaging content and collaborating across teams on digital campaign setup and performance marketing initiatives.
• Ability to stay current with evolving digital marketing trends including SEO best practices, paid advertising strategies, and emerging social media platforms.