Responsibilities

• Own and optimize our Shopify-powered e-commerce platform that drives our $17M direct-to-consumer business. You'll be responsible for the complete digital storefront experience—from site performance and UX to merchandising and conversion optimization. Lead one direct report while partnering closely with Marketing, IT, and Operations to create a seamless customer experience that educates and converts.
• Your Mission: Maximize revenue per visitor, improve site conversion rates, and create an e-commerce experience that reflects our education-first values while scaling efficiently.
• Year One Goals: Improve site conversion rate by 15-20%, increase average order value by 10%+, reduce cart abandonment by 20%, lead 3+ major site enhancements, and establish data-driven merchandising practices.
• Platform Management: Own our Shopify platform including all technical aspects, app integrations, theme customization, and site performance. Ensure 99.9%+ uptime, fast page speeds, and flawless functionality across all devices. Manage relationships with developers and technical vendors.
• Conversion Rate Optimization: Continuously test and optimize every step of the customer journey—homepage, collection pages, product pages, cart, and checkout. Run A/B tests, analyze user behavior, identify friction points, and implement improvements that drive measurable lift in conversion rates.
• User Experience & Design: Partner with design team to create intuitive, educational, and conversion-focused experiences. Ensure site navigation, search functionality, filtering, and product discovery align with customer needs and our brand values. Champion mobile-first experiences.
• Product Merchandising: Strategically organize and present our product catalog to maximize discoverability and sales. Create compelling product pages with educational content, reviews, and cross-sells. Implement dynamic merchandising rules based on inventory, seasonality, and performance data.
• Site Content & SEO: Collaborate with Marketing on site content, landing pages, and educational resources. Ensure technical SEO best practices (site speed, structured data, crawlability). Optimize product content for both search engines and customer education.
• Analytics & Reporting: Monitor and report on key e-commerce metrics including conversion rate, AOV, revenue per session, cart abandonment, bounce rate, and site search performance. Use Google Analytics, Shopify analytics, and heat mapping tools to drive insights and action.
• Promotions & Campaigns: Execute promotional campaigns including sales, bundle offers, and subscription programs. Build discount codes, manage promotional banners, coordinate with Marketing on campaign launches, and measure promotional effectiveness.

Requirements

• 4+ years hands-on ecommerce experience managing Shopify or similar platforms
• Proven track record improving conversion rates and site performance at DTC brands
• Strong technical proficiency with Shopify (Liquid, apps, theme customizations)
• Proficiency in HTML and CSS for troubleshooting and customizations
• Experience with Google Analytics, Tag Manager, and conversion optimization tools (Hotjar, VWO, etc.)
• Solid understanding of UX principles, A/B testing methodology, and data-driven decision making
• Project management skills coordinating multiple initiatives across technical and creative teams
• Excellent attention to detail, communication, and collaboration skills

Preferred

• Experience in health/wellness/supplements industry
• 1+ years managing or mentoring team members
• Bachelor's degree in Business, Marketing, Computer Science, or related field
• Familiarity with Klaviyo, Recharge, and other DTC ecommerce apps
• Working knowledge of JavaScript
• Understanding of accessibility standards (WCAG) and ADA compliance
• Experience with headless commerce or custom development projects
• Knowledge of supplement industry regulations (FDA, FTC guidelines)
• SQL or data analysis skills for advanced analytics
• UX/UI design capabilities

Benefits

• Why Join
• - Mission & values-aligned culture: Make genuine impact on people's health through exceptional digital experiences
• - High-growth opportunity: Shape the platform powering a $17M DTC business with room to scale
• - Ownership: Real autonomy over platform decisions with direct impact on revenue
• - Innovation encouraged: Freedom to test new technologies, apps, and optimization strategies
• - Career growth: Clear path to senior e-commerce roles as company scales
• - Location: Beautiful Bellingham, WA with mountain and water access
• - Compensation & Security: Competitive salary, performance bonuses, 401(k) with 6% match, life insurance, short-term disability
• - Time Off & Balance: 4 weeks vacation, sick leave, 9 holidays, plus your birthday off
• - Health & Wellness: Medical, dental, vision, wellness/travel reimbursements, on-site fitness, generous product discounts