Digital Marketing Specialist

Responsibilities

• SEO & Website Management
• Develop, implement, and optimize SEO strategies to improve organic search rankings, increase website traffic, and generate qualified leads.
• Build and optimize new website pages, including location pages for local SEO, service pages, and other pages that support business expansion.
• Expand existing website content and regularly upload completed projects to showcase our work.
• Research keywords, identify content opportunities, and implement on-page SEO best practices.
• Write, edit, and upload blog posts and website content to improve search visibility and establish our online presence.
• Monitor website performance and identify opportunities to improve user experience, engagement, and lead conversions.
• Google Ads & Paid Advertising
• Manage, monitor, and optimize Google Ads campaigns to generate qualified leads and maximize advertising performance.
• Conduct keyword research, develop ad copy, manage bids, and refine targeting strategies.

Requirements

• Knowledge of SEO principles, keyword research, on-page optimization, and content development.
• Familiarity with Google Ads, including campaign management, keyword targeting, and performance optimization.
• Experience using analytics tools such as Google Analytics and Google Search Console, or a willingness to learn.
• Strong written communication skills and attention to detail.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Familiarity with website management and content management systems.
• Ability to work independently, manage multiple projects, and meet established deadlines.
• Strong communication skills and willingness to participate in regular in-person marketing meetings.
• A proactive mindset, willingness to learn, and genuine interest in helping a business grow.

Preferred

• Experience managing Google Ads campaigns and optimizing advertising performance.
• Experience developing and implementing SEO strategies for local businesses.
• Experience building location-specific landing pages and service pages.
• Experience managing social media accounts, creating content, or growing an audience.
• Familiarity with WordPress or other website management platforms.
• Experience with lead generation, conversion tracking, and marketing reporting.

Benefits

• Flexible schedule