Digital Marketing Specialist

Cerritos, CA (On-site)

$60K/yr – $75K/yrMid Level4+ years expFull time

Posted 9 days ago

Job Summary

Own and optimize the full digital marketing program to drive new customers, maximize lifetime value, and lead data-driven campaigns across channels.

Channel strategy and growth to acquire customers and increase LTV
CRO on Shopify buyer journey and merchandising to convert visitors
Amazon Vendor Central growth and affiliate network expansion to capture market share

Job Description

Responsibilities

Channel Strategy and Growth: Design, lead and optimize overarching digital marketing strategies to aggressively drive customer acquisition and increase lifetime value
Conversion Rate Optimization: Own the Shopify buyer journey by analyzing traffic data, implement A/B testing, and utilizing advanced merchandising tactics to turn site visitors into paying customers
Marketplace Domination (Amazon): Strategically manage our Amazon presence by overseeing SEO keyword integration, directing A+ content creation, and actively managing/optimizing PPC campaign budgets to capture market share
Affiliate Network Expansion: Actively recruit top-tier influencers and publishers, negotiate commission structures, and scale our affiliate programs into a major revenue driver
Data-Driven Content Leadership: Develop high-level content strategies for SEO and lifecycle marketing. Translate raw data into actionable insights to pivot active campaigns and hit revenue targets

Requirements

Bachelor’s degree with Marketing focus or equivalent marketing experience
4+ years of hands-on experience in digital marketing, with a strong emphasis on e-commerce, direct-to-consumer brands, or retail
Advanced experience managing Shopify storefronts with a focus on CRO
Proven track record of scaling Amazon Vendor Central accounts, including deep knowledge of Amazon SEO, A+ content, and PPC campaign management
High proficiency in data analytics, native platform data, and A/B testing tools. Must possess the ability to not just read reports, but translate complex data into actionable revenue-driving strategies
Strong understanding of technical and on-page SEO, with the ability to build overarching content strategies that drive organic lead generation and support paid funnels
Highly proactive with a proven ability to manage marketing budgets, own campaign KPIs, and work autonomously to hit target ROI and revenue goals
Bilingual in Korean and English is highly preferred

Preferred

Bilingual in Korean and English is highly preferred

Cuckoo Electronics America Inc

Cuckoo Electronics Co., Ltd is a South Korean brand that specializes in kitchen appliances and home wellness products. Cuckoo began 40 years ago as an OEM supplier for large companies like LG, Philips, and Panasonic and has grown into the No. 1 pressure cooker manufacturer in Korea and one of Asia’s most famous and successful brands. For the last 17 years, Cuckoo has held 74% market share for pressure rice cookers in Korea, the No. 1 ranking on the NBCI Brand Competitiveness Index for ten straight years and successfully expanded to 31 countries at a growth rate of 22% annually. Cuckoo’s success has come from our involvement with all stages of the product life cycle including product design, quality control, product development, manufacturing, sales and customer service.With a dominant international presence, Cuckoo set its sight on the America’s as its next undiscovered frontier. Cuckoo America was established in December 2016 and has grown into a high functioning United States enterprise with US Headquarters located in the heart of Koreatown, Los Angeles. Cuckoo America experienced a meteoric rise with success online through Amazon setting the stage for breakthrough into major retailers ultimately resulting with Cuckoo product becoming available in store at Macy’s and William Sonoma. Cuckoo is continuing on the path of innovation with the launch of Cuckoo’s revolutionary countertop water system featuring Nano Filtration and Mineral Infusion. This is the first of many products designed to deliver purified water and air into the homes of our beloved Cuckoo family.The quality and design Cuckoo of products have caught the attention of Americans all across the nation as annual sales continue to grow. As our growth continues, we promise to remain focused on our core values. We will strive to provide families with access to home electronics that improve their quality of life, maintain a healthy home and keep their loved ones safe, happy and well fed.

Founded in 1978

Cerritos, California, USA

52 employees (13 in marketing)

www.cuckooamerica.com