Cuckoo Electronics America, Inc. logo

Cuckoo Electronics America, Inc.

Brand

Company overview

Cuckoo Electronics Co., Ltd is a South Korean brand that specializes in kitchen appliances and home wellness products. Cuckoo began 40 years ago as an OEM supplier for large companies like LG, Philips, and Panasonic and has grown into the No. 1 pressure cooker manufacturer in Korea and one of Asia’s most famous and successful brands. For the last 17 years, Cuckoo has held 74% market share for pressure rice cookers in Korea, the No. 1 ranking on the NBCI Brand Competitiveness Index for ten straight years and successfully expanded to 31 countries at a growth rate of 22% annually. Cuckoo’s success has come from our involvement with all stages of the product life cycle including product design, quality control, product development, manufacturing, sales and customer service.With a dominant international presence, Cuckoo set its sight on the America’s as its next undiscovered frontier. Cuckoo America was established in December 2016 and has grown into a high functioning United States enterprise with US Headquarters located in the heart of Koreatown, Los Angeles. Cuckoo America experienced a meteoric rise with success online through Amazon setting the stage for breakthrough into major retailers ultimately resulting with Cuckoo product becoming available in store at Macy’s and William Sonoma. Cuckoo is continuing on the path of innovation with the launch of Cuckoo’s revolutionary countertop water system featuring Nano Filtration and Mineral Infusion. This is the first of many products designed to deliver purified water and air into the homes of our beloved Cuckoo family.The quality and design Cuckoo of products have caught the attention of Americans all across the nation as annual sales continue to grow. As our growth continues, we promise to remain focused on our core values. We will strive to provide families with access to home electronics that improve their quality of life, maintain a healthy home and keep their loved ones safe, happy and well fed.
Founded in 1978
Cerritos, California, USA
52 employees (13 in marketing)

Salaries

Typical salary range

$50,000 – $70,000

/ yr

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +23.8% year over year

Audience

Monthly website visitors
97.1K
Month over month+27.5%
Quarter over quarter-45.7%
Top sourceDirect (55.3%)
Ad budget per month$988.5
Average search rank36
Traffic source mix
Direct
55.3%
Search
37.5%
Referral
4.2%
Social
2.2%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

2.8K

12-mo growth

+46%

Monthly growth

+3.1%

News

Links