Digital Marketing & Content Specialist

San Antonio, TX (Hybrid)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 10 hrs ago

Job Summary

Own end-to-end content strategy and production across website, social, email, and marketing assets, driving AI-enabled research, drafting, and analytics to optimize performance.

  • Own end-to-end content strategy, production, and digital channels, leveraging AI tools.
  • Drive analytics, dashboards, and performance reporting across website, social, and campaigns.

Job Description

Responsibilities

  • Manager and update website content
  • Manage Inovi's social media (i.e. LinkedIn) presence and social publishing calendar.
  • Draft, edit and publish digital and long-form content.
  • Develop newsletters, email campaigns, case studies and other marketing materials.
  • Support executive LinkedIn and thought-leadership content.
  • Coordinate SEO initiatives and website optimization.
  • Monitor website, social, email and campaign analytics.
  • Develop and maintain marketing dashboards and basic performance reporting.
  • Support digital campaigns and lead-generation initiatives.
  • Create and update presentations, graphics and marketing collateral.

Requirements

  • Approximately 3–5 years of B2B digital marketing, content marketing or integrated-marketing experience.
  • Experience with a recognized company or sophisticated marketing organization is preferred.
  • Excellent writing and editing skills.
  • Demonstrated experience managing websites, social channels, email and digital content.
  • Strong knowledge of analytics, SEO and digital marketing fundamentals.
  • High proficiency with generative AI tools and a demonstrated ability to integrate AI into daily workflows.
  • Experience with content-management systems, marketing automation, analytics and creative platforms.
  • Strong project-management and organizational skills.
  • Ability to work independently and manage multiple deadlines.
  • Bachelor's degree or equivalent professional experience.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance
Inovi logo

Inovi

InOvi accompagne les entreprises de toutes tailles dans leurs transformations, de façon adaptée, en veillant toujours à la prise en compte de l’Humain et à la contribution à une vision durable.Le cœur de notre métier est de réunir et mettre en place les conditions de réussite des projets de transformation de nos clients.

Founded in 2020
Toulouse, Occitanie, FRA
49 employees (3 in marketing)

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Inovi salaries

Marketing Team

Marketing Team Size
3 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
574
Traffic Source Mix
Search
33.3%
Direct
27.1%
Referral
9.4%
Social
6.9%
Paid
10.7%

Headcount Trend

Current headcount: ~49
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Digital Marketing & Content Specialist

Inovi · San Antonio, TX · Hybrid