Responsibilities

• Own Digital Strategy: Develop and manage digital plans that support growth across clinicians, patients, and channel partners
• Support Demand Creation: Engage referral physicians and clinicians to encourage prescribing and recommendation
• Build patient awareness and education to generate demand
• Support DME partners with programs that improve conversion
• Drive Measurable Outcomes: Define KPIs and track performance tied to demand generation and sales impact
• Manage Campaign Execution: Oversee digital channels including paid media, search, content, and CRM
• Stay Hands-On: Step in to support campaign setup, optimization, and performance analysis when needed
• Use Data to Improve Performance: Analyze results and adjust programs to improve efficiency and outcomes
• Work Cross-Functionally: Partner with Sales, Product, E-commerce, and global teams

Requirements

• 5+ years of digital marketing experience
• Experience in medical device/Healthcare, consumer/device-focused companies, or digital marketing agencies
• Experience supporting both professional (HCP) and consumer audiences
• Ability to connect marketing activity to business outcomes
• Familiarity with channel or distributor-driven sales models is helpful
• Strong working knowledge of: Paid media and search, SEO and content strategy, CRM and lead management
• Analytics tools
• Comfortable balancing strategy and execution

Benefits

• medical, dental, vision, life insurance, paid parental leave, 401k, employee stock purchase plan, and other options to meet the diverse needs of our employees.