Digital Marketing Specialist, CRM at Skechers | Manhattan Beach, CA | $71K/yr – $82K/yr

Digital Marketing Specialist, CRM

Manhattan Beach, CA (Hybrid)

$71K/yr – $82K/yrMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive and QA email and SMS campaigns end-to-end across SFMC and Attentive with strong testing and analytics.01 3–5 years CRM/email marketing required; hybrid Manhattan Beach cadence.

Own end-to-end email/SMS execution across SFMC and Attentive platforms.
Must-have: 3–5 years of CRM or email marketing experience.
Standout: Strong QA, testing discipline, and centralized insights.

Job Description

Responsibilities

Build and schedule marketing email sends in Salesforce Marketing Cloud Content Builder, ensuring correct links, products, and images.
Schedule and QA daily email sends, verifying correct audiences, timing, and approvals before deployment.
Write creative briefs for the graphic design team to follow when developing email creative, selecting relevant products and providing appropriate copy and direction.
Assist with daily SMS send execution through the Attentive platform.
Write SMS copy for daily marketing and promotional sends.
Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps across marketing emails.
Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.).
Monitor live tests, ensure correct targeting, and compile post-launch results.
Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings.
Partner with the Creative Admin to ensure timely delivery of creative assets for marketing emails.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
3-5 years of experience in CRM or email marketing.
Experience in eCommerce or digital environment preferred.
Must be able to work hybrid schedule from Manhattan Beach, CA office.
Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
Understanding of email marketing and A/B testing principles.
Strong organizational and project coordination skills.
Ability to manage multiple priorities in a fast-paced environment.
Clear communication skills and proactive problem-solving approach.
Excellent attention to detail, particularly around content accuracy, testing setup, and logic validation.

Preferred

Marketing Cloud certifications preferred.
Basic photoshop experience.

Skechers

3.6 Glassdoor

Skechers is a Fortune 500® company — a growth-oriented brand that designs, develops, and markets a diverse product portfolio of lifestyle and performance footwear, apparel and accessories for men, women and children around the globe.Skechers is focused on designing products that deliver style, comfort, innovation, and quality at a reasonable price.

Founded in 1992

Manhattan Beach, California, USA

15K employees (877 in marketing)

about.skechers.com/careers

64% recommend to a friend

69% CEO approval