Responsibilities

• As a member of the marketing team, you will partner with the e-commerce marketing manager in the development of promotions, landing pages, marketing automations, as well as print and digital collateral.
• Your effective digital content will unlock growth and support our new e-commerce vertical.
• You will learn how to translate data/behavior for the director of marketing and communications, business leaders, sales associates and merchant/product teams to support the customer journey, determining alternate digital paths, online or through direct and indirect sales associate touchpoints.
• You understand digital may not always be the solution to sales growth.
• You will coordinate digital marketing projects from conception to completion and ensure we are on message.

Requirements

• Minimum three to five years of experience in marketing.
• Understands the basic principles of marketing and communications and how they fit together
• Creative and resourceful content provider who formulates and implements original ideas for our websites, ensuring Web strategy supports Core & Main business strategy
• Excellent people skills with ability to interact professionally across the organization.
• Organized, detailed project planner capable of working independently as a part of a team to achieve desired results with a sense of urgency
• Eye for good design, recognizing that visual design and copy are partners in good communication
• Excellent command of search engine marketing, web content management systems and digital analytics, understanding UX principles
• Strong knowledge of driving traffic to a company's main site and enhancing the frontline customer journey
• Drive regular reporting and analysis for campaigns and marketing efforts
• Excellent written and verbal communication skills

Preferred

• Direct-to-buyer understanding of e-commerce with B2B experience is a must
• A basic understanding of marketing automation software like HubSpot.
• Google Analytics and Google Tag Manager Certification
• Oracle NetSuite Experience