Digital Marketing Specialist (Contract, Atlanta)

Responsibilities

• Content for client social, email, blog, and web channels, planned, written, designed, and published
• Short-form video, shot and edited for each platform
• Graphic and photo content, in partnership with Flylight's design team on larger creative projects
• Email campaigns, including automated sequences and monthly newsletters
• Website content, landing pages, and updates, in collaboration with our web developer
• A digital marketing strategy focused on engagement, lead generation, and enrollment or donor growth
• A monthly content calendar
• Community engagement that grows audiences and builds online relationships
• Consistent branding across search, social, web, and advertising
• SEO best practices that improve organic search rankings and referral traffic

Requirements

• A background as a former educator, nonprofit leader, or mission-driven leader
• 3+ years of digital marketing experience, including at least 1 year managing client accounts at an agency or as a consultant
• A portfolio that shows strong writing, design, and short-form video work
• Skill with video editing tools (for example, CapCut, Premiere Pro, or Final Cut) and design tools (for example, Canva or Adobe Express)
• Working knowledge of Meta Ads Manager, Google Ads, Google Analytics 4, and email platforms such as Mailchimp or Constant Contact
• Excellent communication and time management skills, and confidence leading client conversations
• Your own laptop, camera or smartphone, and software
• Your own liability insurance
• Based in the Atlanta metro area

Preferred

• Public, charter, or private school enrollment marketing experience
• WordPress and Elementor experience
• Photography and/or videography skills
• Experience using AI tools responsibly to speed up research, drafting, or editing
• Experience with Sprout Social or Buffer, AgencyAnalytics, Semrush, Mailchimp, Slack, or monday.com

Benefits

• A competitive contract rate
• Meaningful work with schools, nonprofits, and cause-driven organizations, and direct impact on their communities
• A flexible schedule: you set your hours around client deadlines
• Remote-first work, with in-person time in Atlanta when client work calls for it
• An orientation to Flylight's clients, brand standards, and tools, plus a teammate as your go-to contact for the first 30 days
• The opportunity to take on more accounts and renew your engagement