Digital Marketing Specialist

Responsibilities

• Email & SMS Lifecycle Marketing
• Campaign Ownership: Independently strategize, build, copywrite, and deploy. The promotional email and SMS marketing calendars for both brand properties.
• Automated Flow Optimization: Design, implement, and continuous A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
• Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.
• Cross-Channel Alignment: Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.
• Reputation & Community Management
• Review & Listing Oversight: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
• Forum Monitoring & Engagement: Monitor relevant industry forums and online discussion platforms (e.g., Reddit and Quora) to identify customer concerns, respond to inquiries, maintain brand consistency, and support positive customer experiences.
• Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
• Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.

Requirements

• Experience: Minimum of 3 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Technical Tool Proficiency: Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
• Advanced Copywriting Skills: Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
• Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
• Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.
• Education: Bachelor’s degree in marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, probable on-the-job corporate experience may be considered in lieu of a degree).
• Professional Experience: Minimum of 3 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.
• Track Record: Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.
• Physical Requirements:
• Prolonged periods sitting at a desk and working on a computer.

Preferred

• Industry Context (Preferred but not required): Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable.