Digital Marketing Specialist at CDF - Doors, Frames & Hardware | Gallatin, TN | $53K/yr – $75K/yr

CDF - Doors, Frames & Hardware

Digital Marketing Specialist

Gallatin, TN (On-site)

$53K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the brand's social media and digital marketing program for a B2B distributor.

Own and execute the organic social strategy across platforms.
Must-have: 2–3 years of marketing experience in B2B or manufacturing.
Standout: Proficiency with Canva and Adobe Creative Suite for content creation.

Job Description

Responsibilities

Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement.
Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar.
Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts.
Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner.
Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership.
Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints.
Other duties as assigned by department manager or executive leadership.

Requirements

High school diploma or equivalent required.
2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries.
Proficiency with social media platforms and management tools.
Hands-on experience with Canva, Adobe Creative Suite/Express.
Familiarity with email marketing platforms.
Basic photography and video editing skills.
Ability to manage multiple projects under tight deadlines.
Must be able to lift up to 15 pounds on occasion.
Prolonged periods sitting at a desk and working on a computer.

Preferred

Bachelor's degree in marketing, communications, business, or a related field is preferred.
Experience in B2B or manufacturing industries is a nice-to-have

CDF - Doors, Frames & Hardware

CDF Distributors is an online commercial door, frame and hardware company. We provide great products at low cost with quick delivery. Our number one priority is service to our customers, we are here to get what you want when you want it.

Founded in 2011

Gallatin, Tennessee, USA

60 employees (4 in marketing)

www.cdfdistributors.com