Digital Marketing Specialist

Responsibilities

• 1. Strategic Planning and Execution: - Contribute to the development of the company’s long-term strategy by providing operational insights and recommendations. - Translate strategic goals into actionable plans for the operations team.
• 2. Oversee Day-to-Day Operations: - Provide leadership and direction for daily operational activities across departments. - Monitor performance metrics, ensuring operational goals align with the company’s strategic objectives. - Address operational challenges promptly to maintain seamless workflow and productivity. - Manage resource allocation to optimize efficiency and support business priorities.
• 3. Drive Initiatives for Efficient Processes: - Identify inefficiencies in current workflows and implement solutions to improve productivity and cost-effectiveness. - Collaborate with cross-functional teams to streamline operations and eliminate redundancies. - Lead the adoption of tools and technologies to enhance operational efficiency and reporting.
• 4. Develop Processes for Consistency: - Establish standardized processes, procedures, and policies to ensure consistency and scalability across operations. - Regularly review and update processes to align with evolving business needs and industry best practices. - Ensure employees are trained and equipped to adhere to established operational guidelines
• 5. Oversee Production to Ensure Client Satisfaction: - Supervise production teams and processes to meet client requirements and maintain high-quality standards. - Monitor production timelines to ensure on-time delivery of goods or services. - Implement quality control measures and continuously seek client feedback to enhance satisfaction. - Act as a liaison between production teams and clients to resolve issues and address concerns effectively.
• 6. Team Leadership and Development: - Recruit, mentor, and develop high-performing operations teams to support company goals. - Foster a collaborative and results-oriented culture that encourages accountability and innovation. - Provide regular feedback, coaching, and professional development opportunities for team members.
• 7. Performance Analysis and Reporting: - Monitor key performance indicators (KPIs) to evaluate operational efficiency and effectiveness. - Prepare and present performance reports to the executive team, highlighting successes, challenges, and areas for improvement. - Use data-driven insights to guide decision-making and strategic planning.
• 8. Risk Management and Compliance: - Identify potential operational risks and implement strategies to mitigate them. - Ensure compliance with legal, regulatory, and company policies across all operational activities. - Maintain and enforce safety standards to protect employees and assets.
• 9. Cross-Functional Collaboration: - Partner with leadership in finance, marketing, sales, and other departments to align operational goals with overall business strategies. - Facilitate communication and coordination between teams to ensure smooth execution of company initiatives.
• 10. Budget Management: - Develop and manage operational budgets, ensuring alignment with company financial goals. - Monitor expenses and implement cost-control measures to maintain profitability.

Requirements

• MUST HAVE previous experience working at a digital marketing agency
• - Minimum 3-5 years of proven experience in a digital marketing agency environment, preferably with home improvement or contractor clients
• - Leadership experience in production, operations, project management, or service delivery, preferably within a digital marketing agency or client-service environment.
• - Proven experience managing multidisciplinary teams, multiple client projects, production schedules, and team capacity.
• - Experience developing scalable workflows, quality-control procedures, performance metrics, and operational improvement initiatives.
• - Experience managing departmental budgets, labor costs, resource allocation, utilization, and production profitability.
• - Bachelor’s degree in business administration, operations management, project management, marketing, or a related field.
• - Familiarity with SEO, paid advertising, website development, reporting, and automation.
• - Experience managing remote or internationally distributed teams and using project-management, workflow, and reporting platforms.
• - Familiarity with process documentation, artificial intelligence, automation tools, or relevant project-management and operations certifications.

Benefits

• - Health insurance
• - Paid time off