Digital Marketing Specialist

Responsibilities

• Digital Advertising
• - Supports paid search and paid social campaigns across all communities, including implementation and monitoring, in partnership with the Marketing Manager.
• - Manages integration between the company’s Content Management System and paid advertising websites.
• - Owns attribution tracking across all communities for phone, email, and business listings, including UTM tracking and implementation, working closely with the Performance Marketing Specialist, who uses this data to inform watch list and focus call properties.
• - Works with the Marketing Manager on the monthly targeted advertising budgets, tracking spend with Operations to ensure budgets are on track and efficient.
• Content Creation and Promotion
• - Collaborates with the Sr. Brand & Content Specialist to craft engaging blog articles that resonate with our target audience and promote our community lifestyle.
• - Optimizes and evaluates blog SEO performance, using insights to refine topics, keywords, and updates to existing content.
• - Collaborates with the Social Media & Marketing Coordinator on all social-related content, amplifying content reach across social media platforms.
• - Participates in content brainstorming sessions and works with the Sr. Brand & Content Specialist, who maintains the editorial calendar, to ensure consistent engagement.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field preferred
• 2+ years of experience in digital marketing or related field. Multi-family housing or hospitality industry experience preferred
• Highly creative with experience identifying target audiences and creating digital campaigns that aim to motivate, inform, and educate
• Prior experience managing and leading SEO/SEM, and social media
• Fluent in English and skilled in oral and written communication
• Ability to use tact, diplomacy, and a clear, courteous manner when dealing with co-workers and the public
• Exceptional attention to detail, with the ability to audit large volumes of data and listings accurately and catch discrepancies others may miss.
• Ability to maintain website accessibility and legal compliance by applying ADA and WCAG standards and Fair Housing guidelines to web content, images, and digital advertising.
• Decision-making, problem-solving, and time management skills
• Ability to handle multiple projects or tasks simultaneously with self-direction

Preferred

• Yardi SiteManager experience highly preferred
• Canva experience preferred

Benefits

• Competitive benefit package, including HSA employer contribution, and starting 1 st of the month after hire
• 401(k) Plan with employer match
• Ten paid holidays, no waiting period to receive holiday pay
• Generous Paid Time Off (PTO) and rollover options
• Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities
• Company paid benefits including Life Insurance, Short Term and Long Term Disability
• Employee Assistance Program (EAP)
• Educational Assistance options
• Rent discount
• Life Time Fitness Membership discount