Digital Marketing Specialist

Responsibilities

• Write copy for assigned projects across all media channels including digital, social and traditional media, email, branded content, websites, commercials, print ads, mobile, etc. and ensure all work is completed on time.
• Work with business owner(s), project managers, art directors, and designers to conceptualize creative tactics that will advance the company's merchandising, business, marketing, SEO and/or branding objectives.
• Collaborate with designers and editors to ensure all copy is accurately represented, supplied, and proofread prior to release.
• Maintain standards in customer-facing written content, delivering copy that's consistent, high-quality, and on brand.
• Perform SEO tasks such as keyword and content topic research for content optimization; proactively identify new areas of opportunity based on organic search traffic trends and work with manager to prioritize.
• Interact professionally and effectively through verbal and written communication with all professional contacts, with an emphasis on company interests. Perform other related duties, tasks and responsibilities as required, assigned, and directed by the Content Architect.
• Perform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Requirements

• 2 years writing content for the web
• Possess an understanding of SEO best practices for website content
• Experience writing marketing ad copy and blog content
• Creative
• Detail-oriented
• Adaptable to change
• Working knowledge of SEO/Content Marketing tools & best practices
• Team player and positive attitude a must
• Ability to multi-task, work independently, meet deadlines, and be proactive (see something, say something)
• Excellent organizational, communication, and interpersonal skills