Digital Marketing Specialist

Responsibilities

• Partner with Asset Management and Regional Operations to identify new lease-up communities and properties experiencing elevated vacancy or extended time-to-lease.
• Design standardized digital marketing methods that may be scaled across multiple properties and portfolios that may be turned on and off dynamically to accelerate absorption and reduce vacancy loss where necessary for individual properties.
• Develop annual property-specific marketing plans that reflect market conditions, budget parameters, and applicable regulatory program requirements (LIHTC, HUD, USDA-RD, HOME).
• Monitor lease-up and vacancy trends portfolio-wide and proactively flag properties that would benefit from additional marketing support.
• Manage and optimize property, corporate, and neighborhood websites through Yardi RentCafe, ensuring content is accurate, current, and conversion-focused.
• Develop standardized property-level education campaigns to drive tenant adoption of RentCafe.
• Oversee RentCafe Reach ILS syndication to ensure listings are accurate, competitive, and compliant across all connected platforms.
• Maintain and optimize Online Profiles and local business listings for all properties.
• Manage paid search (PPC) campaigns and budget allocation, prioritizing spend toward lease-up and vacancy-challenged communities.
• Monitor resident review sites and social media presence in coordination with property and regional teams, escalating reputation concerns as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Minimum 3 years of digital marketing experience, ideally within multifamily or affordable housing property management.
• Hands-on experience with Yardi Voyager, RentCafe, and RentCafe Reach strongly preferred.
• Experience managing ILS platforms such as Apartments.com, AffordableHousing.com, Zillow, or Apartment List.
• Working knowledge of LIHTC, HUD, USDA Rural Development, and other regulated affordable housing programs preferred.
• Demonstrated experience with SEO, Google Business Profile management, and paid search (PPC) campaign management.
• Strong analytical skills, with comfort using performance dashboards, KPI tracking tools, and marketing budgets.
• Excellent written and verbal communication skills, with the ability to collaborate across corporate, regional, and on-site teams.
• Working knowledge of Fair Housing marketing compliance requirements.