Responsibilities

• Manage, maintain, and optimize website content and landing pages using Adobe Experience Manager (AEM) to support product launches and marketing campaigns.
• Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices.
• Collaborate with product marketing, sales, and subject matter experts to develop customer-focused digital content.
• Design, execute, and optimize email marketing campaigns, customer journeys, forms, and landing pages using Salesforce Marketing Cloud.
• Segment audiences, personalize communications, and optimize marketing automation programs based on campaign performance and insights.
• Plan, manage, and optimize paid digital advertising and social media campaigns across Google, LinkedIn, and other digital platforms.
• Measure, analyze, and report on digital marketing performance using Google Analytics and other reporting tools to drive continuous improvement and lead generation.
• Stay current on digital marketing trends, AI, and emerging technologies, recommending and implementing innovative strategies to improve marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years experience in digital marketing within an industrial manufacturing or automation background.
• Experience managing website content using Adobe Experience Manager (AEM) or a comparable content management system (CMS).
• Experience with Salesforce Marketing Cloud or a similar marketing automation platform.
• Experience planning and managing paid digital advertising campaigns.
• Working knowledge of SEO, Google Analytics, and digital marketing best practices.
• Strong written and verbal communication, organizational, and project management skills.

Benefits

• Professional Development : Opportunities for growth, training, and career advancement.
• Comprehensive Benefits: Medical, Dental, Vision, Disability, Life, and more.
• Financial Security: 401(k) with a baseline company contribution and matching opportunities starting at 6%, increasing further with tenure.
• Work-Life Balance: Generous paid time off, a comprehensive holiday package, and flexible scheduling options where available to support your well-being.
• Family Support: Paid Maternity & Parental Leave.
• Wellness Perks : Gym, Education, and Health Reimbursements.
• Rewarding Culture : An inclusive environment that celebrates innovation, teamwork, and diversity.