Responsibilities

• Design and implement effective email marketing campaigns to drive patient follow-up appointments and enhance user engagement.
• Use data-driven insights to optimize campaign performance and increase conversion rates.
• CRM and Database Management: Manage the integration and functionality of CRM platforms to ensure seamless automation and accurate data management.
• Develop strategies for database segmentation to target communications effectively.
• Monitor and report on the effectiveness of marketing campaigns and automation efforts. Provide actionable insights to refine strategies continuously.
• Vendor Management: Coordinate with external vendors and internal teams to ensure the timely and efficient execution of marketing programs.
• Periodically travel (about 20%) to engage with ASCs, attend industry events, and participate in field marketing initiatives.

Requirements

• Bachelor’s degree in marketing, Communications, or related field
• Experience in healthcare marketing is preferred
• Proficient in email marketing automation software, preferably EMMA
• Knowledge of CRM systems, preferably Salesforce
• Proficient in MS Excel
• Strong background in email marketing and marketing automation
• Experience with database management and segmentation
• Proven ability to collaborate with diverse teams and manage multiple projects
• Periodical travel (about 20%) to engage with ASCs and events

Preferred

• Experience in healthcare marketing is preferred.

Benefits

• Paid Time Off
• 9 observed holidays
• paid family leave
• Medical
• Dental
• Vision
• Life
• Disability
• Healthcare FSA
• Dependent Care FSA