Digital Marketing Specialist

Responsibilities

• The Digital Marketing Specialist develops and executes digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. Working closely with internal stakeholders, the specialist helps plan and implement campaigns that support equipment sales, rental, parts, and service growth. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness. Success in this role requires a blend of creativity, analytical thinking, project management, and strong collaboration across teams.
• Assist in marketing responsibilities that support the company’s growth and development plans, overall image, and brand enhancement, build preference and awareness, improve customer experience.
• Manage the company’s websites including Altorfer.com, Altorferag.com and CatRentalStore.com
• Oversee Livechat, Hubspot and other digital marketing tools
• Manage the company's social media strategy on Facebook, Instagram, Youtube, Twitter, TikTok, etc.
• Implement paid social media advertising
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns
• Decide on appropriate placement of ads and what content will reach customers
• Research advertising trends, competitors’ pricing, and products

Requirements

• 3-5 years of experience in developing and implementing digital marketing strategies
• Strong proficiency in Google Analytics and Google Ads,
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
• Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses’ success
• Critical thinker and problem-solver
• Strong analytical skills
• Experience in agency relationships and management
• Highly creative yet process-driven and relies on data to make decisions
• Strong project management skills and experience working in a deadline driven work environment
• Proven experience evaluating and negotiating media placements