Digital Marketing Specialist

Responsibilities

• Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
• Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.
• Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
• Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
• Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.

Requirements

• Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results
• Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing
• Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing
• Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights
• Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross‑functional international enterprise.
• Communication expertise: Exceptional written and verbal skills
• Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs

Benefits

• Professional development with growth opportunities
• Health, dental, and vision insurance
• Paid time off
• Retirement savings with company match
• 75% professional education reimbursement
• Full-time, salaried position
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account