Responsibilities

• Plan, execute, manage, and optimize digital marketing campaigns across domestic and international markets, ensuring consistent brand messaging, audience engagement, lead generation, and measurable performance outcomes.
• Manage paid advertising campaigns across platforms such as Google Ads, and other relevant digital opportunities. Support Meta Ads, LinkedIn Advertising, Reddit, etc. in collaboration with the social media team.
• Build, manage, and optimize Google Ads campaigns across Search, Display, Demand Gen, Performance Max, remarketing, enhanced conversions, and custom audience segments.
• Monitor campaign performance and optimize against key performance indicators such as ROAS, CPL, CTR, conversion rate, lead quality, pipeline contribution, and overall campaign efficiency.
• Create and manage paid advertising campaigns within approved budgets, ensuring spend is allocated effectively across channels and campaigns.
• Set up, manage, and troubleshoot tracking through Google Tag Manager, GA4, platform pixels, UTM parameters, and conversion events.
• Analyze website traffic, attribution, and user behavior using GA4, HubSpot Analytics, Google Search Console, and other reporting tools to improve user experience and conversion rates.
• Create dashboards, reports, and performance summaries using tools such as Looker Studio, GA4, HubSpot Analytics, Google Ads, and platform-native reporting tools.
• Report on campaign performance, present findings and recommendations to stakeholders, and lead new initiatives based on data-driven insights.
• Conduct keyword research using tools such as Google Keyword Planner, SpyFu, Google Search Console, and other SEO platforms to support paid and organic search strategy.
• Implement SEO best practices to improve organic visibility, website performance, and search discoverability.
• Support landing page optimization, A/B testing, and conversion rate optimization across campaign assets, forms, calls to action, and user journeys.
• Collaborate with designers, content creators, sales teams, and other internal stakeholders to produce engaging marketing materials and align campaigns with business objectives.
• Partner with sales teams to support lead generation goals, pipeline objectives, lead quality feedback, and sales enablement needs.
• Monitor industry trends, platform updates, competitor activity, and emerging digital marketing opportunities.
• Maintain and update website content through CMS platforms, particularly Webflow and Drupal.
• Stay current on digital advertising trends, privacy updates, consent requirements, attribution changes, and platform best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, paid media, growth marketing, or a similar role.
• Hands-on experience with Google Ads and paid social platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Reddit Advertising.
• Strong working knowledge of the Google marketing suite, including Google Ads, GA4, Google Tag Manager, Google Search Console, Google Keyword Planner, and Looker Studio.
• Experience setting up and managing conversion tracking, pixels, tags, events, enhanced conversions, and UTM tracking.
• Experience working with CMS platforms such as Webflow, Drupal, WordPress, HubSpot, or similar website management tools.
• Strong understanding of SEO, SEM, paid social, social media optimization, and digital marketing principles.
• Familiarity with HubSpot Analytics, HubSpot CRM, or similar marketing automation and CRM platforms.
• Understanding of GDPR, consent management, cookie tracking, and digital marketing privacy considerations.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed recommendations.
• Ability to report on performance clearly and translate findings into actionable business and marketing decisions.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns, priorities, and deadlines.
• High attention to detail, especially when managing budgets, tracking, reporting, and campaign setup.

Preferred

• Certifications in Google Ads, Google Analytics / GA4, or other digital marketing platforms.
• Experience with marketing automation tools and CRM systems, with HubSpot preferred.
• Basic knowledge of HTML, CSS, website management, and landing page optimization.
• Experience managing paid campaigns for B2B, SaaS, retail, ecommerce, or lead generation businesses.
• Familiarity with consent management platforms, cookie tracking, attribution models, and privacy-related marketing requirements.
• Experience with A/B testing tools, landing page testing, and conversion rate optimization.
• Experience using competitive research or keyword tools such as SpyFu, SEMrush, Ahrefs, or similar platforms.