Digital Marketing & Social Media Specialist $95,000 annually

Responsibilities

• Social Media & Content Management
• Manage the day-to-day execution of company social media channels, including content planning, publishing, community engagement, and ongoing optimization.
• Develop and maintain a social media content calendar aligned with property promotions, events, gaming, dining, hotel, entertainment, and other business priorities.
• Create, capture, write, and edit timely social-first content, including short-form video, photography, captions, stories, and other platform-appropriate content.
• Coordinate with influencers, creators, freelancers, agency partners, and other creative resources to support content needs and larger-scale campaigns.
• Digital Advertising & Campaign Execution
• Manage digital advertising campaigns across social media and other relevant platforms, including campaign setup, targeting, creative coordination, monitoring, and optimization.
• Align digital advertising efforts with promotional, event, gaming, hotel, dining, and entertainment calendars.
• Monitor campaign budgets, audience targeting, creative performance, engagement, and conversion metrics.
• Recommend and implement adjustments to improve campaign performance and efficiency.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Advertising, Digital Media, Business, or related field; or equivalent combination of education and relevant experience.
• Work Experience Required: Demonstrated experience in social media management, digital marketing, content creation, email marketing, digital advertising, website content management, or related marketing roles. Experience in hospitality, gaming, entertainment, or other guest-facing environments is preferred.
• Other Requirements:
• Strong understanding of social media platforms, digital marketing channels, and current content trends, with the ability to create and edit social-first content across photo, video, and written formats. Proficiency in WordPress and Capcut or other editing software. Working knowledge of digital advertising, email marketing and automation, content management systems, and basic SEO best practices is preferred. Must possess strong communication, analytical, organizational, and project management skills, with the ability to manage multiple priorities and collaborate effectively with internal teams, agencies, freelancers, and vendors. A high level of professionalism, attention to detail, sound judgment, and sense of urgency is required. Must be able and willing to work a flexible schedule, including evenings, weekends, and holidays as business needs require.

Benefits

• comprehensive benefits package to include medical, dental, vision, life, flexible spending accounts, 401(k), vacation time, and much more!