Responsibilities

• Develop and execute a data-driven SEO strategy aligned with audience interests, search intent, industry trends, and DUPR’s growth objectives, prioritizing high-intent keywords related to pickleball and player development.
• Research, produce, and optimize 10 high-quality, SEO-optimized articles per week, while improving existing content and developing new blog posts, guides, and resources using SEO best practices.
• Define and refine the content strategy based on keyword opportunities, search intent, content gaps, and competitive analysis.
• Monitor and analyze SEO and content performance using tools such as Google Analytics, Ahrefs, or SEMrush, continuously optimizing rankings, traffic, engagement, and conversions.
• Build and manage high-quality backlink opportunities through strategic partnerships with brands, tournaments, influencers, and media stakeholders.
• Leverage AI and automation tools to scale SEO research, content optimization, and performance analysis, applying a conversion-focused mindset to support lead generation, retention, and activation goals.
• Create engaging and informative blog content tailored to players, coaches, and fans, covering topics from beginner tips to advanced strategies, while maintaining strong editorial standards.
• Interview DUPR community members (players, coaches, tournament directors) to develop case studies, player spotlights, and success stories.
• Develop innovative engagement assets (quizzes, interactive content) to increase reader interaction and time-on-page.
• Collaborate with the social media team to repurpose blog content across LinkedIn, Instagram, newsletters, and other digital channels.

Preferred

• We’re looking for a self-starter who thrives in a dynamic environment, loves digging into data, and isn’t afraid to contribute beyond their core responsibilities — including supporting social media, email marketing, and other cross-functional marketing initiatives as needed.

Benefits

• Paid time off
• Parental leave