Digital Marketing & SEO Manager

Commack, NY (Hybrid)

$70K/yr – $85K/yrSenior Level3+ years expPart time

Posted 17 hrs ago

Job Summary

Own and drive the company 0s digital marketing and SEO strategy for multiple Long Island locations, overseeing local SEO, GP optimization, paid ads, website maintenance, landing pages, analytics, and lead generation.

Job Description

Responsibilities

  • Develop and execute a comprehensive SEO strategy targeting Long Island homeowners searching for deck builders and related services.
  • Manage and optimize Google Business Profiles for our Commack, Hicksville, and Bohemia locations.
  • Improve local Google Maps visibility, organic search rankings, and website traffic.
  • Conduct keyword research, competitor analysis, and on-page SEO optimization.
  • Manage local citations, online listings, and customer review strategies.
  • Monitor and report on keyword rankings, traffic, and organic lead generation.
  • Independently manage Google Ads and Meta/Facebook advertising campaigns.
  • Develop, test, and optimize campaigns to generate qualified leads.
  • Manage advertising budgets and improve return on advertising investment.
  • Monitor cost per lead, lead quality, conversions, and overall campaign performance.

Requirements

  • Minimum 3–5 years of hands-on digital marketing experience.
  • Demonstrated success improving SEO rankings and generating leads for service-based businesses.
  • Strong knowledge of Google Business Profile optimization and local SEO.
  • Proven experience managing Google Ads and Facebook/Meta Ads.
  • Experience using Google Analytics 4, Google Search Console, and Google Tag Manager.
  • Experience managing and updating websites, preferably WordPress.
  • Ability to analyze marketing data and make decisions based on measurable results.
  • Strong communication, organizational, and problem-solving skills.
  • Ability to work independently and manage multiple projects.
  • Comfortable performing hands-on marketing work rather than simply overseeing outside agencies.

Preferred

  • Experience marketing deck construction services, home improvement, construction, roofing, landscaping, remodeling, or other residential service businesses.
  • Experience managing SEO for multiple business locations.
  • Familiarity with customer relationship management (CRM) systems, particularly Zoho CRM, and lead tracking.
  • Basic knowledge of website hosting, domains, business email systems, and IT troubleshooting.
  • Experience with photography, video editing, and content creation.
  • Knowledge of the Long Island residential home improvement market.

Benefits

  • 401(k)
  • 401(k) matching
  • Flexible schedule
  • Paid time off

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

SEO median pay in the United States

$85K/yr

Most pay falls between $68K and $110K. Based on 1,671 salaries.

See all Decks Unique salaries

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Digital Marketing & SEO Manager

Decks Unique · Commack, NY · Hybrid