Digital Marketing Senior Specialist

Responsibilities

• Email Campaign Execution & Optimization
• Conduct end-to-end email campaign execution for a broad range of brands and products, including audience segmentation, journey design, template development, content optimization, QA, deployment, and post-send analysis.
• Design nurture programs for different audience segments and lifecycle stages, building progressive engagement sequences that drive conversion and retention.
• Implement progressive profiling strategies to enrich contact data over time and improve personalization capabilities across email campaigns.
• Execute re-engagement campaigns for inactive subscribers, testing content approaches, subject lines, and send timing to recover audience attention.
• Proactively recommend new email strategies, content formats, and automation approaches to amplify engagement and drive toward business objectives.
• Implement deliverability monitoring practices including sender reputation tracking, domain health checks, and ISP feedback loop analysis.
• SMS Campaign Execution & Optimization
• Execute SMS campaigns across a broad range of brands, handling message creation, audience targeting, compliance management, and delivery optimization.
• Coordinate SMS and email orchestration to optimize cross-channel messaging sequences, managing timing and frequency to prevent audience fatigue.

Requirements

• Bachelor's degree in related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field.
• Experience in digital marketing with a demonstrated focus on email marketing, SMS, and/or social media execution across multiple brands or platforms.
• Proven track record of independently executing complex, multi-brand campaigns with measurable engagement and performance improvements.
• Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management.
• Demonstrated expertise with social media management tools and platforms (LinkedIn, Facebook, Instagram) including content scheduling, community monitoring, and social listening.
• Working knowledge of SMS campaign execution including compliance frameworks (TCPA, carrier guidelines), opt-in management, and delivery optimization.
• Proficiency with HTML and CSS for email template development and troubleshooting.
• Experience with analytics and reporting tools for measuring email, SMS, and social performance; ability to build dashboards and generate actionable insights.
• Proficiency with Microsoft Office (Excel, PowerPoint) and project management tools such as Monday.com.
• Strong analytical skills with the ability to interpret cross-channel performance data, identify trends, and formulate optimization strategies.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.