Responsibilities

• Leading E2E design and roll out of AI tools to assist in campaign brief creations - systems that ingest brand guidelines, historical performance, audience data, and competitive context to draft or strengthen briefs and creative.
• Architecting agentic workflows that can take and orchestrate downstream tasks - e.g. routing to creative scaling tools, triggering compliance/QA checks, populating media specs and naming.
• Building AI-enabled scaling systems that take a hero asset and adapt it across formats (paid social, display, email, OOH, retail assets, etc.) and channels with minimal manual rework.
• Owning roadmap for where in the campaign lifecycle AI tools provide the most leverage and sequence builds across the portfolio of brands.
• Designing "human-in-the-loop" workflows that make creatives feel empowered by AI tools rather than replaced by them, actively solving for adoption friction.
• Owning the execution of the GEO/AEO roadmap; monitor brand "citations" in LLMs, manage AI-readable schema, and turn the GEO strategy into actionable tactics for the SEO and affiliate team.
• Partnering with data and analytics teams to design closed loop performance monitoring systems to surface in-flight campaign performance, identifying what’s working /underperforming and automatically feed learnings back into briefs, creative testing roadmaps, and optimization backlogs.
• Defining technical architecture decisions in partnership with GTS/analytics; where orchestration logic lives, how brands campaign data feeds into agents, how outputs get reviewed before going live.
• Being responsible for translating marketing requirements into technical user stories for data engineers, and vice versa.
• Established guardrails, QA workflows, and brand safety/compliance review processes for AI-generated or assisted briefs and creative.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• marketing with direct experience in marketing operations, campaign management, or martech.
• Deep hands on building and customization tools and platforms in a marketing/business context.
• Strong working knowledge of agentic AI and orchestration concepts: multi-agent workflows, RAG, prompt chaining, structured data/context engineering, how agents handoff tasks to one another.
• Understanding of marketing data infrastructure - how briefs template, DAMs, campaign management tools, and performance/BI systems could feed into or receive output from AI agents.

Preferred

• MBA highly preferred.
• Understanding of what makes a strong campaign brief and what data should inform it.
• Experience with creative production workflows and the practical challenges of scaling creative across many formats/channels.
• Strong leadership and communication skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives.
• Ability to translate complex ideas and express them in concise, simple to understand ways.
• Strong project management skills, multi tasking is vital to success.
• Leadership in digital space and strong knowledge of digital media platforms.
• Demonstrated ability to direct and set strategy; follow through with execution.
• Excels at working under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.
• Proven ability to take initiative, influence others, and achieve results .

Benefits

• health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• we also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.