Digital Marketing

Responsibilities

• Own patient acquisition strategy and execution across all channels - paid digital (Google/YouTube, Meta, programmatic), patient advocacy partnerships, community outreach, caregiver networks, optometrist referral programs, and auditory channels (radio, podcast) targeting our 65+ low-vision patient population
• Design and execute recruitment campaigns for clinical trials, including PRIMAvera (Australia) and US-based trials, spanning digital outreach, patient advocacy org partnerships, physician referral programs, and community-based channels
• Own HCP acquisition strategy and execution, including scientific conference presence, KOL and peer-to-peer programs, physician dinners and roundtables, CME partnerships, and digital HCP channels; equip implant centers with tools to recruit their own patients
• Build and optimize the patient lifecycle infrastructure — from registry sign-up through consultation, qualification, and implant — including the pathway that connects interested patients to their nearest implant center, referring physician, or existing retina specialist
• Own or oversee direct communications and lifecycle marketing, including email communications across patient, caregiver, and physician segments, and re-engagement workflows for incomplete registrants
• Establish and maintain standardized performance measurement and ROI reporting across all acquisition channels; develop a hypothesis-test-learn cadence to identify programs worth scaling and those to deprioritize
• Navigate regulatory and legal constraints on direct-to-patient marketing across primary markets (EU, US, and Australia), working closely with legal and regulatory teams
• Develop the foundation for a PRIMA patient community post-implant, including patient ambassador programs and user-generated content
• Contribute to broader Science brand acquisition efforts as the company’s product portfolio grows