Senior Digital Marketing Specialist
TrueLearn
USA (Remote)
$74K/yr - $90K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
DIGITAL MARKETING PRODUCER - KTVF
Fairbanks, AK (Unknown)
Salary Not AvailableMid Level2+ years exp
Posted 18 hrs ago
Job Summary
Own end-to-end broadcast and digital promotion programs, coordinating on-air promos, cross-platform publishing, social campaigns, and brand-aligned content while partnering with sales, events, and analytics teams to drive growth and community engagement.
- Lead on-air and digital promotional campaigns
- Overlap across multi-platform publishing and social media
- Collaborate with sponsorship, events, and analytics teams
Job Description
Responsibilities
- On-Air & Cross-Platform Promotion: Conceive, write, produce, and edit high-impact on-air topical promos, image campaigns, sports programming spots, and station initiative announcements.
- Community & Sponsorship Campaigns: Collaborate with station leadership and sales to develop sponsorship messaging, client integration assets, and station presence at key community events.
- Programming & Event Promotion: Lead promotional rollouts for special programming, syndicated launches, local sports network broadcasts, and station community outreach.
- Brand Consistency: Ensure all visual assets, voice, and promotional messaging adhere strictly to brand standards and station guidelines.
- Multi-Platform Publishing: Produce, adapt, and publish daily multimedia content across station websites, mobile news/weather apps, and digital platforms.
- Social Media Management: Plan and execute audience development campaigns across social channels; monitor community engagement and audience response.
- Video & Graphics Creation: Shoot, edit, and optimize short-form video (reels, social clips, digital packages) and visual graphics tailored for mobile and digital consumption.
- Analytics & Optimization: Track KPIs across digital properties (page views, video starts, social reach, engagement) using analytics platforms to refine promotional and content strategies.
- Digital Growth & Innovation: Assist in managing streaming channels (FAST/OTT), push notification strategies, and newsletter distribution.
Requirements
- Experience: 2–4 years of experience in broadcast television promotion, digital content production, media marketing, or a related multimedia field.
- Technical Skills: o Proficiency in non-linear editing (Adobe Premiere Pro, Final Cut Pro, or equivalent). o Working knowledge of graphic design tools (Adobe Photoshop, After Effects, Canva). o Experience with enterprise Content Management Systems (CMS) and social media publishing suites.
- Writing & Storytelling: Strong copywriting abilities for both broadcast promotion (scripts) and digital platforms (headlines, social copy, SEO descriptions).
- Communication & Organization: Demonstrated ability to manage multiple daily deadlines, collaborate across news, sales, and engineering departments, and work independently.
- Education: Bachelor’s degree in Broadcast Journalism, Marketing, Communications, Digital Media, or equivalent practical experience.
GRAY MEDIA
3.3 Glassdoor
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
Salaries
Digital Marketing median pay in the United States
Most pay falls between $67K and $105K. Based on 1,220 salaries.
Marketing Team
Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
5
People
Founders / CEO
Funding
Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago
Funding History
- Dec 2025Post IPO Debt • $250M
- Jul 2025Post IPO Debt • $900M
- May 2024Post IPO Debt • $1.3B
Traffic Signals
Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%
Headcount Trend
Current headcount: ~2.1K
News about GRAY MEDIA
Links
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