Performance Marketing Lead
Instant
New York City, NY (Remote)
$150K/yr - $170K/yrIn-houseFull-timeSenior level3+ years exp.
9 hrs ago
Digital Marketing & Performance Specialist
Lincoln, NE (On-site)
$65K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own the digital advertising lifecycle for multifamily properties, from strategy and audience targeting to campaign execution, optimization, and collaboration with brand and leasing teams to drive qualified leads and leasing outcomes.
- Develop, launch, and manage digital campaigns across Google Ads, Meta, and other channels
- Coordinate with Brand Design Lead to align creative and brand standards
- Analyze data to translate results into actionable recommendations for leasing performance
Job Description
Responsibilities
- Develop, launch, and manage digital advertising campaigns across platforms such as Google Ads, Meta, and other relevant channels
- Manage paid search, paid social, retargeting, and other digital advertising strategies to generate qualified rental inquiries
- Develop audience targeting strategies based on property locations, renter demographics, market conditions, and leasing needs
- Monitor advertising spend and optimize campaigns to improve efficiency and return on investment
- Identify new digital channels and opportunities to increase property visibility and lead generation
- Develop and execute digital marketing strategies to support property lease-ups, typically 5–10 new developments annually
- Drive qualified traffic to property websites, landing pages, and rental listings
- Partner with the Brand Design Lead to translate creative concepts and property positioning into effective digital campaigns
- Monitor lead volume and quality, identify conversion barriers, and recommend improvements
- Adjust campaigns based on leasing goals, market demand, and property performance
Requirements
- 3–5 years of experience in digital marketing, advertising, performance marketing, or a related field
- Hands-on experience managing digital advertising campaigns
- Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions
- Experience in multifamily housing, property management, real estate, or lead-generation marketing
- Understanding of SEO, SEM, conversion optimization, audience targeting, and lead generation
- Strong written communication skills with the ability to create concise, effective digital ad copy
- Experience managing marketing budgets and evaluating campaign efficiency
- Ability to manage multiple campaigns and competing priorities independently
- Someone who takes ownership of campaign performance and proactively identifies opportunities to improve results
- An analytical thinker who can turn data into clear recommendations and action plans
Hoppe Development
Housing solutions to strengthen communities
Salaries
Posted range
$65K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $150K. Based on 896 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.3K
Traffic Source Mix
Search
18.8%
Direct
60.7%
Referral
5.1%
Social
11.9%
Paid
1.1%
Headcount Trend
Current headcount: ~20
News about Hoppe Development
Links
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