Responsibilities

• Implement daily updates for all digital campaigns
• Make approved changes to campaigns, creative assets, targeting, and tracking based on property needs and performance data.
• Support budget adjustments and campaign modifications.
• Monitor campaign performance and flag significant changes.
• Coordinate with agencies and partners to ensure timely completion of tasks.
• Operate in close alignment with Revenue Management and Asset Management to ensure all digital actions directly support current pricing strategy, demand needs, and revenue objectives.
• Act as primary digital contact for watch list properties and community-specific marketing requests.
• Review property metrics and prepare observations for leadership.
• Execute approved actions such as content, website, and campaign updates.
• Track and document all property-level digital requests.

Requirements

• Experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or multi-location/local-market businesses.
• Hands-on experience executing above
• Strong writing skills with the ability to create clear, polished, brand-aligned copy quickly across email, web, ads, social media, landing pages, and video scripts.
• Comfortable using AI tools and structured prompts to accelerate copywriting, video scripting, content planning, campaign ideation, social content, and creative variations.
• Strong attention to detail, especially around campaign setup, links, UTM tracking, copy accuracy, brand standards, social profile accuracy, and compliance.
• Ability to move quickly, manage multiple requests, and stay organized in a fast-paced, high-volume environment.
• Strong analytical curiosity with the ability to review performance data, identify trends, and flag potential issues.
• Strong communication skills and ability to work with Marketing, Sales, Operations, agencies, vendors, and internal partners.
• Basic understanding of PR, local publicity, community storytelling, and how to translate property or brand moments into digital marketing content.
• Hands-on experience with HEAP Google Ads, GA4, Google Tag Manager, Google Search Console, and/or similar reporting tools.

Nice to Have

• Multifamily experience is highly preferred, but experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or other multi-location businesses is also highly relevant.