Responsibilities

• Own the strategy, execution, optimization, and reporting of paid advertising campaigns across: - Amazon Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, keyword optimization, bidding strategies, and advertising profitability. - Walmart Connect: Sponsored Search campaigns, product advertising, keyword targeting, and marketplace advertising performance. - Meta Ads: Facebook and Instagram advertising, audience targeting, creative testing, retargeting, and customer acquisition. - Google Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns. Responsibilities include: - Develop and execute data-driven advertising strategies that drive profitable sales growth. - Manage advertising budgets, bidding strategies, campaign structures, and audience segmentation. - Monitor and optimize ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC, and other relevant performance metrics. - Conduct ongoing A/B testing of creatives, landing pages, offers, audiences, and campaign structures. - Identify opportunities to scale winning campaigns while reducing wasted advertising spend. - Build effective retargeting and customer acquisition strategies. - Ensure advertising campaigns comply with platform policies and applicable dietary supplement marketing regulations. 2. Shopify Conversion Rate Optimization (CRO) Own the continuous improvement of the Herbal Goodness Shopify website to increase conversion rates, average order value, and revenue per visitor. Responsibilities include: - Analyze customer behavior and identify conversion barriers across the shopping journey. - Optimize product pages, landing pages, collection pages, navigation, cart, and checkout experiences. - Develop and execute A/B tests to improve conversion rates. - Improve product merchandising, promotional messaging, cross-selling, and upselling opportunities. - Use tools such as GA4, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior. - Collaborate with designers, developers, and internal teams to implement website improvements. - Optimize the mobile shopping experience, page speed, and usability. - Create and update Shopify landing pages for promotions, product launches, and advertising campaigns. - Track the impact of website changes on conversion rate, revenue per session, and average order value. 3. Technical SEO & Organic Growth Lead technical SEO initiatives to improve Herbal Goodness's search visibility, organic traffic, and website performance. Responsibilities include: - Conduct regular technical SEO audits and resolve issues affecting indexing, crawling, and organic rankings. - Optimize Shopify site architecture, internal linking, canonical tags, redirects, metadata, and XML sitemaps. - Improve Core Web Vitals, website speed, mobile usability, and technical site performance. - Identify and resolve duplicate content, broken links, crawl errors, and indexing issues. - Implement and validate structured data/schema markup where appropriate. - Optimize product pages, collection pages, and educational content for relevant search queries. - Use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar tools. - Monitor organic rankings, traffic quality, technical SEO health, and organic revenue. - Collaborate on SEO content strategies that support product discovery and customer education. 4. Advanced Analytics, Tracking & Reporting We place a strong emphasis on analytics. The successful candidate must be able to interpret complex data and translate it into business decisions. Responsibilities include: - Own Google Analytics 4 (GA4) implementation, reporting, and performance analysis. - Manage Google Tag Manager, conversion tracking, UTM parameters, and advertising pixels. - Monitor tracking accuracy across Shopify, Meta, Google, Amazon, and Walmart. - Build dashboards using Looker Studio, Google Sheets, Excel, or similar reporting platforms. - Analyze customer acquisition costs, channel profitability, customer lifetime value, and marketing efficiency. - Identify trends, performance gaps, and growth opportunities. - Produce clear weekly and monthly performance reports with actionable recommendations. - Use attribution insights to improve advertising budget allocation. - Monitor the customer journey from advertising click to purchase and repeat purchase. - Present findings and recommendations directly to company leadership. Candidates must demonstrate the ability to use data to make decisions, not simply generate reports. 5. AI-Powered Creative Production & Digital Content We are looking for someone with a strong creative eye who can use modern AI technology to produce beautiful, engaging, high-converting marketing assets. Responsibilities include: - Use AI-powered creative tools to generate and enhance advertising visuals, product imagery, lifestyle images, banners, and promotional graphics. - Develop compelling creatives for Meta, Google, Amazon, Walmart, and Shopify. - Create and test multiple creative variations to improve advertising performance. - Design visually appealing website banners, landing pages, and promotional sections. - Collaborate with internal teams to maintain consistent brand identity across channels. - Use tools such as ChatGPT, Adobe Firefly, Canva, Photoshop, Midjourney, or similar creative platforms. - Develop creative concepts based on customer insights, advertising data, and market trends. - Maintain high standards for visual quality, brand consistency, and accuracy. - Ensure AI-generated product visuals accurately represent actual products and do not introduce misleading claims or packaging details. We want someone who combines the analytical mind of a performance marketer with the creative flair of a designer. 6. E-Commerce Growth & Continuous Optimization - Identify opportunities to increase online sales and improve marketing profitability. - Monitor competitors, customer trends, and emerging digital marketing opportunities. - Develop and execute promotional campaigns, seasonal initiatives, and product launches. - Work closely with leadership, product, creative, and operations teams. - Recommend and implement new technologies, automation, and AI tools to improve marketing effectiveness. - Take ownership of digital growth initiatives from planning through execution and measurement.

Requirements

• Minimum 4 years of hands-on experience in digital marketing, performance advertising, and e-commerce growth.
• Demonstrated experience managing paid advertising campaigns across Amazon, Walmart, Meta, and Google .
• Strong working knowledge of Shopify and conversion rate optimization.
• Proven experience with technical SEO, preferably on Shopify websites.
• Advanced proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and advertising analytics.
• Strong analytical skills, including proficiency in Excel, Google Sheets, and dashboard reporting.
• Experience managing advertising budgets and improving return on advertising spend.
• Ability to interpret marketing performance data and recommend practical improvements.
• Hands-on experience using AI tools to create high-quality advertising visuals and website content.
• Strong visual design instincts and understanding of effective advertising creative.

Preferred

• Experience marketing dietary supplements, herbal products, natural health products, or consumer packaged goods (CPG).
• Experience managing significant monthly advertising budgets.
• Familiarity with FDA and FTC requirements for dietary supplement marketing and advertising claims.
• Experience with Amazon Seller Central, Amazon Brand Analytics, and Walmart Seller Center.
• Knowledge of Shopify Liquid, HTML, CSS, or basic JavaScript.
• Experience with Klaviyo, email marketing, and customer lifecycle marketing.
• Familiarity with heatmapping, session recordings, and CRO testing platforms.
• Experience with creative testing frameworks and performance-based content production.
• Familiarity with AI-assisted marketing automation and workflow optimization.