Digital Marketing Mgr - Food Automation

Responsibilities

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social media channels.
• Manage lead capture, scoring, qualification, and routing to operating company sales teams.
• Develop and maintain dashboards, analytics, and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices across the Food Automation Group.
• Train and support operating company marketing teams on digital tools, processes, and campaign execution.
• Partner with marketing, sales, and product teams to drive pipeline growth and improve lead conversion.
• Identify opportunities to improve digital performance, marketing efficiency, and customer engagement.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, marketing automation, or lead generation.
• Experience managing CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, or similar).
• Strong understanding of SEO, GEO, SEM, digital advertising, social media marketing, and website optimization.
• Experience using Google Analytics, reporting platforms, and dashboard tools.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Experience supporting multiple business units or brands.
• Experience in B2B manufacturing, industrial equipment, automation, or technical product environments.
• Google Analytics, Google Ads, Salesforce, or Marketo certifications.

Preferred

• Data-driven decision making
• Project and process management
• Cross-functional collaboration
• Communication and training skills
• Problem solving and continuous improvement
• Customer and results orientation

Benefits

• Compensation: Competitive compensation
• Benefits: Comprehensive benefit programs designed to support employees’ health, well‑being, and financial security
• Development: Education and training opportunities, including an educational assistance program
• Time Off: Paid holidays and paid time off
• Driven Team Members: A cross‑functional, collaborative environment focused on delivering results
• Core Values: Do What’s Right, Champion Customer Success, Respond Fast - Deliver Faster, Work Together - Win Together, Ignite What’s Next
• Culture: A people‑first culture driven by the success and engagement of our employees
• Community Involvement: Active participation in local communities, including volunteer opportunities throughout the year through our Doing Good Program
• Equal Opportunity & Accommodation Statement: