Responsibilities

• Develop, implement, and refine digital and print marketing strategies that align with business goals.
• Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends.
• Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing.
• Manage digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), including budget allocation, A/B testing, and audience targeting.
• Oversee website updates, landing pages, and SEO initiatives to increase web traffic and conversion rates.
• Coordinate cross-channel campaigns to ensure brand consistency and maximize reach.
• Capture compelling photography and videography that showcases Norfolk Homes, communities, events, and behind-the-scenes stories.
• Edit and format content optimized for each platform (Instagram, TikTok, Facebook, etc).
• Ensure all content is on-brand and aligned with company values and goals.
• Leverage social media trends to create timely, engaging, and shareable content